Ever wonder what it feels like to be hit by a 100‑mph slapshot? With GoPro’s new partnership with the NHL, that experience is about to become real for fans.
By Stan Horaczek
Published Oct 1, 2014 10:38 PM EDT

GoPro recently unveiled a lineup of cutting‑edge cameras, and the company is now signing an agreement with the National Hockey League to equip players with its gear for unparalleled point‑of‑view (POV) footage.
While the exact implementation details are still under wraps, the core idea is simple: give fans a front‑row seat to the action from the player’s perspective. Cameras will likely be mounted on helmets, masks, or jerseys, ensuring clear, dynamic shots no matter how fast the puck flies.
Team sports have traditionally lagged behind action sports when it comes to on‑player cameras. If this initiative proves successful, we could see similar deployments in the NFL, the NBA, or even soccer, with cameras integrated into protective gear or apparel.
As a pioneer in action‑camera technology, GoPro is already a mainstay in extreme sports. This new partnership marks a significant step toward bringing high‑definition, real‑time player footage to mainstream audiences.
From: AdWeek
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