I. Before You Say Anything: Lay the Foundation
* Understand Your Style: Know what looks good *in your photos.* Are you a bright and airy photographer? Do you prefer moody and dramatic? This will heavily influence your recommendations.
* Consider the Location/Setting: The environment is key. A casual beach shoot requires different attire than a formal studio portrait or a woodland setting.
* Communicate Expectations Early: In your initial communications (booking confirmation, welcome packet, or pre-shoot consultation), mention clothing guidelines. This sets the tone and gives them ample time to prepare.
* Ask About Their Style: Before suggesting outfits, get a sense of their personal style. Do they prefer classic, modern, bohemian, etc.? You want them to feel like themselves.
II. General Guidelines (The "Safe" Advice)
These are good starting points that work for most situations, but remember to tailor them to your specific needs.
* Prioritize Fit and Comfort:
* "The most important thing is that you feel comfortable and confident in what you're wearing. Make sure everything fits well – not too tight, not too loose."
* Choose Timeless and Classic:
* "Avoid overly trendy or dated items. We want your portraits to look good for years to come." (This is especially important for formal portraits.)
* Solid Colors are Your Friend:
* "Solid colors tend to photograph best. They don't distract from your face and features." (Neutrals are often a safe bet, but don't be afraid of color!)
* Color Palette Coordination (if applicable):
* "If you're having a family portrait, consider a coordinated color palette. This doesn't mean matching exactly, but choosing colors that complement each other. For example, think about shades of blues and creams, or earthy tones like browns, oranges and greens. Think about the location and consider tones that complement it."
* Minimal Patterns (Use With Caution):
* "If you choose to wear a pattern, keep it small and subtle. Large, bold patterns can be distracting and might not photograph well." (Stripes and small polka dots can create moiré, which looks like a weird shimmering effect in photos.)
* Avoid Logos and Graphics:
* "Please avoid clothing with large logos, graphics, or words. These can be distracting and take away from you."
* Consider Necklines:
* "Think about the neckline of your shirts. V-necks are generally flattering, but crew necks can also work. If you're self-conscious about your neck, a higher neckline might be best. Turtle necks can look bulky, so it's best to avoid these."
* Shoes Matter!
* "Don't forget about your shoes! Make sure they're clean and in good condition. Wear shoes that you can walk in."
III. Tailoring the Advice: Specific Situations and Styles
Now, let's get more specific. Here's how to adapt your advice based on the type of portrait and your photographic style:
* Family Portraits:
* Coordination over Matching: Emphasize a coordinated color palette (see above). Consider the season: earthy tones in the fall, brighter colors in the spring/summer.
* Mix and Match Textures: "Don't be afraid to mix textures! Think about cable knit sweaters, denim, corduroy, or linen. This adds visual interest to the photos."
* Consider the Home Decor: "If you plan to hang these portraits in your home, think about the colors and style of your decor when choosing your outfits."
* One Focal Point: "Pick one person to wear the most vibrant or patterned piece, then have everyone else complement that."
* Headshots (Business/Professional):
* Dress for Your Brand: "Consider your industry and the message you want to convey. A lawyer might wear a suit, while a creative professional might opt for something more relaxed but polished."
* Classic and Versatile: "Choose clothing that is timeless and professional. Solid colors and simple patterns are best."
* Fit is Crucial: "Make sure your clothes fit perfectly. An ill-fitting blazer or shirt can make you look unprofessional."
* Consider the Background: "Think about the background we'll be using. Avoid colors that blend in with the background. A coloured top to contrast from a plain background, or a neutral top to contrast from a coloured background."
* Senior Portraits (High School/College):
* Showcase Your Personality: "This is your chance to express yourself! Choose outfits that reflect your interests and hobbies."
* Variety is Key: "Bring a few different outfits so we can capture a range of looks – something casual, something dressy, something that represents your extracurricular activities."
* Consider Location: "Think about the location we'll be shooting in. If we're shooting outdoors, dress accordingly."
* Maternity Portraits:
* Comfort is Paramount: "Choose clothing that is comfortable and flattering to your growing belly."
* Show Off the Bump: "Form-fitting clothing, such as stretchy dresses or tops, can help accentuate your bump. Wrap dresses are also a good choice."
* Flowy Fabrics: "Flowy fabrics like chiffon or silk can create a beautiful and ethereal look."
* Consider Partner's Outfit: "If your partner is in the pictures, discuss outfits so you are complementary."
* Boudoir Portraits:
* Embrace Confidence: "Choose clothing that makes you feel confident and beautiful."
* Lingerie, Robes, or Even Just a Sheet: "Options range from lingerie and robes to oversized sweaters or even just a beautifully draped sheet. Think about what makes you feel most comfortable and empowered."
* Focus on Details: "Pay attention to details like lace, texture, and color. These can add visual interest to the photos."
* Consider layering textures: "Adding layering such as a silk robe over lingerie or a chunky knit cardigan can add interest and shape."
* Specific Photographic Styles:
* Bright & Airy: Suggest light and pastel colors, flowy fabrics, and simple styles. Avoid dark or heavy clothing.
* Moody & Dramatic: Encourage darker colors, richer textures (velvet, leather), and more structured silhouettes.
* Bohemian: Suggest flowy dresses, earthy tones, natural fabrics, and accessories like hats, scarves, and jewelry.
* Fine Art: The client will have booked you for your artistic style so work with them to plan appropriate garments that fit the style and location. For example, gowns, flowing fabrics, and elaborate outfits will look beautiful.
IV. Delivering the Advice (How to Say It)
* Be Clear and Concise: Avoid being too vague or overwhelming. Give specific examples.
* Be Positive and Encouraging: "I can't wait to capture some beautiful portraits of you! To help you prepare, here are some tips on what to wear..."
* Offer Examples (Visuals are Powerful): Create a Pinterest board, a style guide PDF, or a mood board with examples of clothing that photograph well and align with your style. (Include links to shops or brands if possible.)
* Be Available for Questions: Let your clients know they can reach out to you with any questions they have.
* Don't Dictate, Guide: Offer suggestions, but avoid being overly prescriptive. It's ultimately their choice. "These are just guidelines – feel free to adapt them to your personal style."
* Offer a Closet Consultation (Optional): For high-end clients, you might offer a closet consultation where you help them choose outfits from their existing wardrobe or even shop for new items.
* The Day Of: Be Prepared to Adjust: Sometimes, even with the best preparation, an outfit might not work as planned. Be ready to offer alternative suggestions or make minor adjustments.
V. What to *Absolutely* Avoid Saying:
* "You can't wear that!" (Even if you think it's a terrible choice, find a polite and constructive way to suggest something else.)
* Anything Body-Shaming: Never comment on someone's weight or body shape. Focus on finding clothing that flatters their figure.
* "Wear whatever." (This shows a lack of care and doesn't provide any guidance.)
Example Email/Message Template:
Subject: Portrait Session - Outfit Ideas!
Hi [Client Name],
I'm so excited for your portrait session on [Date] at [Time]! To help you prepare, I wanted to share a few tips on what to wear.
My goal is to capture beautiful, timeless images that you'll cherish for years to come. In general, I recommend:
* Solid Colors: They photograph best and don't distract from your face.
* Comfortable Fit: Make sure your clothes fit well and you feel comfortable moving around in them.
* Coordinated Colors (if applicable): If you're having a family portrait, consider a color palette like [Example - blues and creams, or earthy tones].
To give you some visual inspiration, I've put together a Pinterest board with outfit ideas: [Link to Pinterest Board or Style Guide].
Please feel free to send me photos of your outfit choices if you'd like my feedback. I'm happy to help! I want you to feel your best.
If you have any questions, please don't hesitate to ask.
See you soon!
Best,
[Your Name]
Key Takeaway:
The key is clear, kind, and proactive communication. By providing thoughtful guidance and visuals, you empower your clients to choose outfits that make them feel confident and create stunning portraits that everyone will love. Good luck!