I. Before You Even Talk About Clothes:
* Define Your Vision: This is the most crucial step. What kind of portrait are you aiming for?
* Style: Classic, modern, casual, formal, artistic, documentary, lifestyle, etc.
* Mood: Happy, serious, contemplative, playful, professional, etc.
* Location: Studio, outdoors (urban, nature), home, specific venue.
* Color Palette: Do you envision bright and bold colors, muted tones, earthy colors, or a specific color scheme?
* Purpose: Is this for a professional headshot, family memory, dating profile, personal art project, etc.?
* Create a Mood Board/Inspiration Board: Gather images (Pinterest, websites, magazines) that visually represent the style, mood, and color palette you're aiming for. This helps you communicate your vision to your subject.
* Consider Their Personality/Brand: While you have a vision, it's essential the subject feels comfortable and authentic. Consider their personal style and whether they're trying to project a particular image. A lawyer will dress differently than a musician.
II. Communicating with Your Subject (The "What to Wear" Guide):
* Timing: Send clothing guidelines well in advance of the shoot. This gives them time to shop, plan outfits, and ask questions. Ideally, 1-2 weeks beforehand.
* Format: Choose a clear and easy-to-understand format. Here are options, and combining them is often best:
* Email: A well-written email is essential.
* PDF Guide: A more detailed PDF guide with examples and visuals can be helpful, especially for more complex shoots.
* Phone Call/Video Chat: A personal conversation can clear up any confusion and build rapport.
* Tone: Be friendly, helpful, and collaborative. Emphasize that you want them to look their best and feel comfortable. Avoid being bossy or dictatorial.
* Content of Your "What to Wear" Guide:
* 1. Introduction/Purpose: Briefly explain the goal of the shoot and the overall style you're aiming for. Refer to the mood board if you have one.
* Example: "Hi [Name], I'm so excited for our portrait session on [Date]! I envision a [Style] portrait that captures [Mood]. To help you prepare, I've put together some tips on what to wear."
* 2. General Guidelines (The "Do's"):
* Fit: "Choose clothes that fit well and are comfortable. Avoid anything too tight or too loose."
* Cleanliness/Wrinkles: "Please make sure your clothes are clean, ironed, and free of wrinkles." (Offer to bring a steamer if appropriate).
* Classic over Trendy: "Generally, classic styles are better than overly trendy ones, as they'll stand the test of time in your photos."
* Layers: "Layers can add visual interest and allow for outfit variations. Consider bringing a jacket, scarf, or cardigan."
* Solid Colors/Simple Patterns: "Solid colors generally photograph best. If you choose a pattern, make sure it's subtle and not distracting."
* Color Coordination: (If applicable) "If you're being photographed with others, consider coordinating your colors. Choose a palette of 2-3 colors that complement each other." (Refer to specific colors if you have them in mind). "Think about colors that complement the location."
* Shoes: "Don't forget about your shoes! Make sure they're clean and in good condition. Bring a couple of options if you're unsure."
* Accessories: "Accessories can add personality to your outfit. Consider bringing a necklace, earrings, watch, or hat. But don't overdo it."
* Makeup/Grooming: "Wear your makeup as you normally would, but consider applying a bit more than usual, as the camera can wash you out. Make sure your hair is styled and neat." (Mention if you have a makeup artist/hair stylist).
* Consider the Location: "Think about the location of the shoot and choose clothes that are appropriate for the setting. Dress for the weather as well."
* 3. Specific Recommendations (Tailored to Your Vision):
* "For this shoot, I'm envisioning [Color Palette]. I think [Specific Garment Type - e.g., a flowy dress in a neutral color] would look fantastic."
* "Since we'll be shooting outdoors in a natural setting, earthy tones like greens, browns, and creams would work beautifully."
* "If you're going for a more professional look, a well-tailored suit or blazer is always a good choice."
* "For a casual and relaxed vibe, jeans and a simple t-shirt or sweater would be perfect."
* (If couples/groups) "For families, you want to look coordinated without being too 'matchy-matchy'. Perhaps everyone in the blue or cream family."
* 4. What to Avoid (The "Don'ts"):
* Logos/Distracting Graphics: "Avoid clothes with large logos or distracting graphics."
* Busy Patterns: "Avoid very busy or small, intricate patterns that can create a moiré effect in photos."
* Neon/Very Bright Colors: "Extremely bright or neon colors can be harsh and unflattering on camera."
* Ill-fitting Clothes: "Avoid anything that doesn't fit you well or makes you uncomfortable."
* Too Much Skin (Generally): "Avoid showing too much skin, unless it's appropriate for the style of the shoot. We want the focus to be on your face." (Exception: boudoir photography, etc.)
* Anything You're Uncomfortable In: "Ultimately, the most important thing is that you feel comfortable and confident in what you're wearing. If you're unsure about something, don't wear it."
* 5. Number of Outfits (If Applicable):
* "Please bring [Number] outfits for the shoot. This will allow for some variety and give us more options to choose from." Indicate the types of looks you are aiming for per outfit.
* 6. Bring Options:
* "Bring a few options! Even if you're set on one outfit, bringing a backup will give us some flexibility. Also, bring accessories!"
* 7. Examples/Inspiration:
* Include links to your mood board or specific images that show the type of clothing you're looking for.
* Consider including photos of past clients who wore similar outfits and looked great.
* 8. Questions/Contact Information:
* "Please don't hesitate to reach out if you have any questions about what to wear. I'm happy to help you choose the perfect outfits for your portraits. You can email me at [Your Email] or call me at [Your Phone Number]."
III. During the Shoot:
* Be Prepared to Offer Guidance: Even with a detailed guide, your subject may still need help.
* Have a Steamer/Lint Roller: These are essential for keeping clothes looking their best.
* Adjustments: Don't be afraid to make adjustments to clothing during the shoot. A slight tuck, a rolled-up sleeve, or a removed accessory can make a big difference.
* Positive Reinforcement: Tell your subject they look great! Confidence shows in photos.
Example Email Template:
Subject: Portrait Session - What to Wear!
Hi [Name],
I'm so excited for our portrait session on [Date] at [Time] at [Location]! I'm envisioning a [Style - e.g., classic and timeless] portrait that captures [Mood - e.g., your warmth and personality].
To help you prepare, I've put together a few tips on what to wear. The goal is to create images that you'll love for years to come!
General Guidelines:
* Fit: Choose clothes that fit well and are comfortable.
* Colors: I'm envisioning a [Color Palette - e.g., neutral and earthy] color palette. Think creams, browns, greens, and soft blues.
* Layers: Layers can add visual interest. A jacket, scarf, or cardigan would be great.
* Avoid: Logos, busy patterns, and overly bright colors.
* Comfort: Most importantly, wear something you feel confident and comfortable in!
Specific Recommendations:
* I think a [Specific Garment - e.g., long-sleeved sweater or a flowy dress] would look fantastic.
* Feel free to bring a few different options so we can see what works best.
Inspiration:
* Here's a link to a mood board with some visual inspiration: [Link to Mood Board]
Please don't hesitate to reach out if you have any questions! I'm happy to help you choose the perfect outfits.
Looking forward to seeing you!
Best,
[Your Name]
Key Takeaways:
* Preparation is Key: A clear vision and a well-crafted guide are essential.
* Communication is Crucial: Be friendly, helpful, and open to questions.
* Flexibility is Important: Be prepared to offer guidance and make adjustments during the shoot.
* Prioritize Comfort and Confidence: Make sure your subject feels good in what they're wearing.
By following these tips, you can help your subjects choose clothing that will enhance their portraits and create images that you'll both be proud of. Good luck!