1. Communication is Key: Start Early & Be Clear
* Pre-Shoot Consultation: Don't wait until the day of the shoot. Have a consultation (phone, video call, or in-person) well in advance to discuss clothing options.
* Written Guidelines: Supplement the conversation with a written guide or PDF that includes all your advice. This gives them something to refer back to.
* Define the Style & Purpose: First and foremost, explain the overall *style* and *purpose* of the portrait. Who is the audience? What feeling are you trying to evoke?
* Examples:
* "This is a professional headshot for LinkedIn, so we're aiming for a confident, approachable, and modern look."
* "This is a family portrait for your holiday card, so we want it to be warm, inviting, and festive."
* "This is a creative portrait to capture your personality, so we'll be playing with bold colors and unique styles."
2. General Dos and Don'ts (Adapt to Style)
Here's a general list, but tailor it to your specific portrait style:
* DOs:
* Solid Colors: Suggest solid colors as they tend to be less distracting than patterns. Jewel tones (deep blues, greens, purples, reds) often photograph well.
* Comfort is Key: They need to feel comfortable and confident. Uncomfortable clothing will show in their posture and expression.
* Flattering Fit: Clothing should fit well. Too tight or too loose is unflattering.
* Layering: Layers can add depth and visual interest, especially for individual portraits. (Sweaters, jackets, scarves, vests).
* Consider the Background: Think about the background you'll be using and choose colors that complement it. Avoid colors that blend in completely.
* Accessorize Thoughtfully: Jewelry, scarves, belts, etc., can enhance the outfit, but avoid anything too distracting or overwhelming.
* Bring Options: Encourage them to bring several outfits, even if you only plan to use one or two. This gives you and them choices.
* Iron/Steam Clothes: Wrinkles are very noticeable in photos. Advise them to ensure everything is freshly pressed or steamed.
* Cleanliness: Obvious stains or marks will require more editing later.
* DON'Ts:
* Busy Patterns: Avoid small, busy patterns like stripes, checks, or houndstooth, as they can create a moiré effect in photos. Larger, simpler patterns can sometimes work, but use caution.
* Logos: Large, prominent logos are generally distracting and should be avoided unless specifically part of the portrait's concept.
* Text: Similar to logos, text can be distracting.
* Neons/Very Bright Colors: They can cast unflattering colors onto the skin. Muted or slightly desaturated versions of bright colors often work better.
* Shiny Fabrics: Excessive shine (satin, certain polyesters) can reflect light in unflattering ways. Matte fabrics are usually safer.
* Trends that Date Quickly: Aim for timeless looks unless the goal is to capture a specific era or trend.
* Clothing That Doesn't Reflect Their Personality: Authenticity is important!
3. Specific Tips for Different Types of Portraits
* Professional Headshots:
* Dress for the Job: Advise them to wear clothing that is appropriate for their profession or the job they are seeking.
* Jacket/Blazer: A well-fitting jacket or blazer often looks polished and professional.
* Neckline: Pay attention to the neckline. A V-neck can be flattering, while a crew neck can be more conservative. Make sure the neckline complements their face shape.
* Colors: Consider the company's brand colors and incorporate them subtly (e.g., tie, scarf).
* Family Portraits:
* Coordinate, Don't Match: Avoid everyone wearing the *exact* same outfit. Instead, choose a color palette or theme and have everyone select clothing that complements each other. (e.g., different shades of blues and creams, or earth tones)
* Consider the Location: If you're shooting outdoors, think about the season and the environment. For a beach shoot, lighter colors and flowing fabrics might be appropriate. For a forest shoot, earth tones and textures might work better.
* Comfort for Children: Make sure children are comfortable and can move freely. Happy kids make for better photos.
* Prepare for Messes: If there are very young children, advise parents to bring a spare set of clothes (just in case!).
* Couple Portraits:
* Complementary Styles: The couple's outfits should complement each other in terms of color, formality, and overall style.
* Consider the Relationship: The clothing should reflect their relationship and personalities. Are they a fun, playful couple? Or more elegant and sophisticated?
* Movement: Encourage outfits that allow for movement and interaction.
* Maternity Portraits:
* Highlight the Bump: Clothing should flatter the baby bump and accentuate the curves.
* Flowing Fabrics: Flowing dresses or skirts can create a soft, ethereal look.
* Comfort is Paramount: Pregnant women need to be comfortable, so choose fabrics that are soft and breathable.
* Consider Underwear: Advise them to wear comfortable, supportive underwear that won't create visible lines.
4. Providing Visual Examples
* Mood Board: Create a mood board with examples of clothing styles, colors, and overall looks that you envision for the shoot. Share it with your subject.
* Portfolio Examples: Show them examples from your own portfolio that demonstrate the kind of clothing that works well in your photography.
* Online Inspiration: Point them to Pinterest boards or Instagram accounts that showcase portrait photography styles they might like.
5. Addressing Specific Concerns
* Body Image Issues: Be sensitive to body image concerns. Focus on helping them choose clothing that flatters their figure and makes them feel confident. Suggest posing techniques that can enhance their appearance.
* Budget: Be mindful of their budget. Suggest affordable options, such as borrowing clothes from friends or shopping at thrift stores.
* Cultural Sensitivity: Be respectful of cultural and religious norms when suggesting clothing.
6. The Day of the Shoot
* Final Check: Before you start shooting, take a final look at their outfit to make sure everything is perfect.
* Be Open to Suggestions: Be open to their input and suggestions. It's a collaborative process.
* Adjustments: Don't be afraid to make adjustments as needed. You can try different poses, angles, or lighting to see what works best with their outfit.
7. Sample Communication Templates:
Here are a few snippets you can adapt for your pre-shoot communications:
* General Clothing Guidelines: "For our portrait session, I recommend wearing solid-colored clothing in jewel tones (like deep blues, greens, or purples). Please avoid busy patterns like stripes or checks, as they can be distracting in photos. Layers are great for adding depth! Bring a few options, and we can decide together what looks best."
* Family Portrait Coordination: "For the family portrait, let's aim for a coordinated look without being too matchy-matchy. How about a palette of blues and creams? Mom could wear a cream-colored dress, Dad could wear a blue shirt, and the kids could wear variations of those colors. This will create a cohesive and visually appealing look."
* Professional Headshot: "Since this is for your LinkedIn profile, let's go for a professional and approachable look. A blazer or jacket is always a good choice. Consider colors that complement your skin tone and the company's branding. Avoid anything too trendy or distracting."
Key Takeaways:
* Be proactive and communicative.
* Provide clear guidelines and examples.
* Be sensitive to your subject's needs and concerns.
* Emphasize comfort and confidence.
* Collaborate to create the best possible portrait.
By following these tips, you can effectively guide your subjects in choosing clothing that will enhance their portraits and help you achieve your desired results. Good luck!