1. Communicate Early and Clearly:
* Pre-Shoot Guide/Information Packet: The best approach is to provide a detailed guide well in advance of the shoot. This can be a PDF document, a dedicated page on your website, or even a series of emails leading up to the session. Include:
* Overall Aesthetic & Mood: Describe the style you're aiming for. Is it classic, modern, casual, formal, vibrant, muted?
* Purpose of the Portraits: Are they for professional headshots, family memories, personal branding, or something else? Knowing the purpose helps guide clothing choices.
* Location: Mention the location (studio, outdoor, specific place) as this will influence clothing choices (e.g., a beach shoot calls for different attire than a corporate office).
* Examples: Include visual examples of outfits that work well for your style and the intended purpose of the portraits. These examples should showcase a variety of body types and skin tones.
* Initial Consultation/Phone Call: Discuss clothing options during your initial consultation. This allows for a more personalized approach and addresses any specific concerns or questions.
2. General Guidelines (What to Wear):
* Fit is Key: Emphasize the importance of well-fitting clothing. Clothes that are too big or too small can look unflattering. Suggest they try on their outfits ahead of time to ensure a comfortable and flattering fit.
* Solid Colors (Generally Preferred): Solid colors are often the safest and most timeless choice, especially for professional headshots or classic portraits.
* Avoid: Busy patterns, logos, or text that can be distracting.
* Consider: Jewel tones (deep blues, greens, purples) tend to photograph well. Neutral colors (gray, navy, beige, black, white) are versatile but can sometimes look bland if not styled correctly.
* Coordinate, Don't Match: For group portraits, advise coordinating colors rather than everyone wearing the exact same thing. Choose a color palette (e.g., warm neutrals, cool blues, earth tones) and encourage subjects to select outfits within that palette.
* Fabric Choice:
* Consider: Fabrics that drape well and don't wrinkle easily (e.g., wool, linen blends, cotton blends).
* Avoid: Shiny fabrics (e.g., satin, silk) can reflect light unevenly and create unflattering highlights.
* Necklines:
* Consider: Necklines that flatter the face and neck. V-necks and scoop necks are generally flattering.
* Avoid: High necklines can shorten the neck and make the face look wider. Very low necklines can be distracting.
* Sleeves:
* Consider: Sleeves can be flattering and help define the arms. Long sleeves or 3/4 sleeves are often a good choice.
* Avoid: Sleeveless tops can sometimes draw attention to the arms, which some subjects may be self-conscious about.
* Shoes:
* Consider: Shoes that are comfortable and complement the outfit. Classic styles are often a good choice.
* Avoid: Distracting or overly trendy shoes.
* Accessories:
* Consider: Simple and classic accessories that enhance the outfit without being overwhelming. Jewelry should be understated.
* Avoid: Large, distracting jewelry or accessories.
3. Specific Do's and Don'ts (Tailored to the Portrait Type):
* Professional Headshots:
* Do: Wear clothing that represents your profession and personal brand. A well-fitting suit or blazer is a classic choice.
* Don't: Wear clothing that is too casual or revealing. Avoid bright, distracting patterns.
* Family Portraits:
* Do: Choose a color palette and coordinate outfits within that palette. Consider the location and season when choosing colors.
* Don't: Everyone wearing the exact same thing (unless you're going for a very specific, intentional look). Avoid clothing with logos or distracting patterns.
* Children's Portraits:
* Do: Choose comfortable and age-appropriate clothing. Let their personality shine through.
* Don't: Dress them in clothes that are too formal or restrictive.
* Couples Portraits:
* Do: Coordinate your outfits to create a cohesive look. Choose colors that complement each other.
* Don't: Wear outfits that clash or are too similar.
4. What to Avoid:
* Logos and Busy Patterns: These can be distracting and date the photos quickly.
* Clothing with Wrinkles or Stains: Always ensure clothing is clean, ironed, and in good condition.
* Trendy Clothing: Timeless styles are often the best choice for portraits that you'll cherish for years to come.
* Clothing That Doesn't Fit Well: This is a big one. Make sure the clothes are comfortable and flattering.
* Overly Revealing Clothing: This can be distracting and may not be appropriate for all portraits.
* White Clothing on a White Background: The subject may blend into the background.
5. Offer Assistance (but Respect Boundaries):
* Offer a Second Opinion: If your subject is unsure about their clothing choices, offer to look at photos of their options and provide feedback.
* Suggest Rental Options: If your subject doesn't have the right clothing, suggest clothing rental services.
* Be Sensitive and Respectful: Remember that clothing choices are personal. Be mindful of your subject's preferences and body image concerns. Avoid making judgmental or critical comments.
* Don't Force a Look: Ultimately, the subject should feel comfortable and confident in their clothing. If they have a strong preference, respect their decision (unless it will completely derail the photoshoot).
6. On the Day of the Shoot:
* Have a Backup Plan: Bring safety pins, lint rollers, and other tools to address any last-minute wardrobe issues.
* Final Check: Before starting the shoot, do a final check of your subject's clothing to ensure everything looks good.
* Adjust as Needed: Be prepared to make small adjustments to the clothing during the shoot to ensure it looks its best in the photos.
7. Example Wording for Your Guide:
Here's an example of how you might phrase clothing suggestions in your pre-shoot guide:
* "Color Palette: We'll be shooting outdoors in a field of wildflowers, so I recommend choosing clothing in soft, muted tones like creams, browns, blues, and greens. Think flowy dresses, linen shirts, and comfortable pants."
* "Fit is Key: Please wear clothing that fits you well and is comfortable to move in. Avoid anything too tight or restrictive."
* "What to Avoid: Please avoid clothing with large logos, busy patterns, or neon colors. These can be distracting in the photos."
* "Accessories: Simple jewelry and accessories can add a nice touch to your outfit. Avoid anything too flashy or overwhelming."
* "Don't Stress! If you're unsure about what to wear, feel free to send me photos of a few different options and I'm happy to help you choose the best outfit for our shoot."
By following these guidelines, you can effectively communicate clothing expectations to your subjects and ensure they feel confident and prepared for their portrait session. This will ultimately lead to better photos and a more enjoyable experience for everyone involved. Remember to tailor your advice to the specific type of portrait you're creating.