I. Pre-Shoot Communication: Setting the Stage
* Mood Board/Examples: A great starting point. Create a Pinterest board, share examples from your portfolio, or curate images that represent the *feeling* you're going for. This visually communicates your style better than just words. Show examples that match your desired aesthetic (e.g., light and airy, dark and moody, bohemian, classic, etc.).
* Questionnaire (Optional): A brief questionnaire can gather helpful information. Ask about:
* Their personal style (e.g., classic, trendy, casual, professional)
* The intended use of the photos (e.g., professional headshots, family portraits for wall display, social media)
* Any specific colors or patterns they love or dislike.
* Their comfort level with different types of clothing.
* Clear and Concise Guidelines: After reviewing any questionnaires and showing examples, provide simple, easy-to-follow guidelines in an email or document. Avoid overwhelming them with too much information.
* Offer a Consultation (Optional): If you're doing a more involved shoot (e.g., a branding session), consider offering a brief phone or video consultation to discuss wardrobe options in more detail.
II. Key Guidelines: What to Suggest (and Why)
Here's a breakdown of common suggestions, along with the reasoning behind them:
* Color Palette:
* Complementary Colors: Suggest colors that complement their skin tone, hair, and eye color. (E.g., someone with warm undertones might look great in earth tones; someone with cool undertones might shine in blues and purples).
* Harmonious Colors: Consider the overall color scheme you want for the shoot. Do you want a soft, muted palette or a vibrant, bold one? Communicate this.
* Avoid Clashing Colors: Advise against colors that clash with the background or other subjects in the photo (if it's a group shot).
* Neutrals are a Safe Bet: Neutrals (black, white, gray, beige, navy) are generally flattering and versatile. They allow the focus to remain on the subject's face.
* Fit and Style:
* Well-Fitted Clothing: Emphasize the importance of clothing that fits well. Clothes that are too baggy or too tight can be unflattering.
* Classic and Timeless: Suggesting classic styles will keep the photos looking good for years to come. Trendy items can quickly date the photos.
* Consider the Location/Setting: What they wear should be appropriate for the location. A formal gown might look out of place in a park.
* Comfort is Key: If they're uncomfortable in what they're wearing, it will show in their expressions. Encourage them to choose outfits they feel confident and relaxed in.
* Patterns and Textures:
* Avoid Overly Busy Patterns: Large, busy patterns can be distracting. Smaller, subtle patterns or textures can add visual interest.
* Consider Texture: Think about textures like knits, lace, or velvet, which can add depth and dimension to the photos.
* Accessories:
* Keep it Simple: Too many accessories can be distracting. Suggest a few well-chosen pieces that complement the outfit.
* Jewelry: Advise against large, flashy jewelry that can reflect light and draw attention away from the face.
* Scarves, Hats, etc.: These can add personality and interest, but make sure they don't overshadow the subject.
* Things to Avoid:
* Logos and Branding: Avoid clothing with prominent logos or branding, as it can be distracting and feel like an advertisement.
* Wrinkled Clothing: Emphasize the importance of ironing or steaming their clothes. Wrinkles are very noticeable in photos.
* Clothing That's Difficult to Move In: Restrictive clothing will limit posing options and can make the subject feel uncomfortable.
* Fad Items: Avoid items that are currently fashionable but likely to be seen as dated quickly.
* Multiple Outfits:
* Variety: Suggest bringing a few different outfits to allow for variety in the photos.
* Layering: Encourage layering (e.g., a jacket, cardigan, or scarf) to add dimension and create different looks.
III. Phrasing and Tone: How to Communicate Effectively
* Be Gentle and Encouraging: Avoid being bossy or dictatorial. Use phrases like:
* "I suggest..."
* "It would be great if you could..."
* "Consider wearing..."
* "Think about bringing..."
* Explain Your Reasoning: Don't just tell them what to wear; explain *why* you're making the suggestions. This helps them understand your vision and be more willing to follow your advice.
* Emphasize Collaboration: Make it clear that you're working together to create beautiful photos. "I want you to feel confident and comfortable in your photos, so let's work together to find outfits that you love and that will look great on camera."
* Be Flexible: Be open to their ideas and preferences. They may have a special outfit or accessory that they want to include.
* Positive Reinforcement: Praise their choices and offer encouragement during the shoot. "That outfit looks amazing on you!"
IV. Examples of Email/Document Content
Here's a template you can adapt:
Subject: Portrait Session - Wardrobe Tips!
Hi [Client Name],
I'm so excited for our portrait session on [Date]! To help you prepare, I wanted to share a few wardrobe tips to ensure we capture amazing photos.
My goal is to create images that are [Describe your style - e.g., "classic and timeless," "bright and airy," "warm and inviting"]. I've attached a few examples from my portfolio [or a link to a Pinterest board] to give you a visual idea.
Here are a few things to keep in mind when choosing your outfits:
* Color Palette: I suggest [e.g., "opting for neutral colors like beige, gray, navy, or soft pastels. These colors photograph beautifully and allow the focus to be on you." or "consider jewel tones like emerald green, sapphire blue, or ruby red, which will pop against the [background color] background."].
* Fit: Please wear clothes that fit you well. Avoid anything too baggy or too tight.
* Patterns: Small, subtle patterns or textures can add visual interest, but try to avoid large, busy patterns.
* Accessories: Keep accessories simple and minimal. A necklace or earrings are fine, but avoid anything too distracting.
* Things to Avoid: Please avoid clothing with large logos or branding. Also, make sure your clothes are wrinkle-free!
I recommend bringing [Number] different outfits so we have some variety to choose from. Layering is also a great way to add different looks to your photos.
Most importantly, wear something that makes you feel confident and comfortable! If you have any questions or want to discuss your wardrobe options, please don't hesitate to reach out.
I'm looking forward to seeing you on [Date]!
Best,
[Your Name]
V. During the Shoot: Final Checks
* Confirm Comfort: Before you start shooting, check in with your subject to make sure they're comfortable in their outfit.
* Adjustments: Look for any wardrobe malfunctions (e.g., a crooked collar, a stray hair, etc.) and make adjustments as needed.
* Be Honest (But Kind): If something isn't working, be honest but kind about it. "That top is a beautiful color, but it might be catching the light a little oddly. Would you mind trying on the other one you brought?"
Key Takeaways
* Communication is King: Clear and consistent communication is essential for setting expectations and guiding your subjects.
* Focus on Flattering: Provide suggestions that will help your subjects look and feel their best.
* Be Flexible and Collaborative: Remember that it's a collaboration. Be open to their ideas and preferences.
* Confidence is Everything: Ultimately, the best outfit is the one that makes your subject feel confident and comfortable. If they feel good, it will show in their photos!
By following these guidelines, you can help your portrait subjects choose clothing that will contribute to stunning and memorable photos. Good luck!