1. Before the Shoot: Communication is Key
* Initial Consultation (Email, Phone, or In-Person):
* Discuss the Vision: This is the most important step. What's the overall mood you're aiming for? (e.g., professional, casual, romantic, artistic, family fun). Share inspiration photos or a mood board if you have one. This helps them understand the context and feel more confident in their choices.
* Purpose of the Portraits: What will the portraits be used for? (e.g., LinkedIn profile, dating app, family holiday card, business website, wall art). This dictates the level of formality and style appropriateness.
* Location and Setting: Where will the shoot take place? (Studio, park, urban street, home). The clothing should complement the environment.
* Number of People Involved (if applicable): If it's a group, coordination is key.
* Mention Style Guide: Tell them you will be providing a style guide or document with more detailed recommendations.
* Open to Questions: Encourage them to ask questions and express any concerns or preferences they have.
* Style Guide (Written Document or Link): Provide a detailed guide *after* the initial conversation. This allows you to personalize the advice based on your discussion.
2. The Style Guide: Detailed Recommendations
Here's a breakdown of what to include in your style guide:
* General Principles (Applicable to Most Situations):
* Comfort is Key: If they're not comfortable, it will show in their expressions and posture.
* Fit is Paramount: Clothing should fit well and flatter their body type. Avoid anything too tight or too baggy. Ill-fitting clothes can be distracting and unflattering.
* Timelessness vs. Trends: Advise them to choose timeless pieces over fleeting trends, especially for portraits they'll keep for a long time. Classic styles age well.
* Confidence Booster: They should wear something that makes them feel good about themselves. Confidence translates to a better photo.
* Color Palette Advice:
* Complementary Colors: Suggest colors that complement their skin tone, hair color, and eye color.
* Warm Skin Tones: Earthy tones (browns, greens, oranges, yellows), warm reds, and jewel tones (emerald, ruby).
* Cool Skin Tones: Blues, purples, pinks, silvers, greys, and cooler reds.
* Muted or Jewel Tones: These often photograph best, as they don't overwhelm the subject.
* Avoid Colors That Wash Them Out: Consider having them provide a selfie in natural light wearing their top color choices.
* Consider the Background: Choose colors that contrast with or complement the background. A green dress in a park might blend in too much.
* Color Coordination (for groups):
* Avoid Matching Outfits: Unless specifically requested for a specific aesthetic, matching outfits can look dated and unnatural.
* Complementary Colors: Choose a color palette and have everyone wear variations of those colors. For example, shades of blue, grey, and white.
* One Dominant Color: Have one dominant color that most people wear, with accents of other colors.
* Consider Patterns: If one person is wearing a pattern, have others wear solid colors that complement the pattern.
* Clothing Styles to Suggest (Specific to the Situation):
* Professional Headshots (LinkedIn, Business Websites):
* Classic Business Attire: Suit jacket and tie for men, blouse or dress for women.
* Business Casual: Button-down shirt, sweater, or blazer for men; blouse, sweater, or simple dress for women.
* Solid Colors: Avoid distracting patterns. Navy, grey, black, and white are classic choices.
* Fit: Well-tailored clothing is essential.
* Neckline: Consider the neckline. Avoid low-cut tops that may be distracting.
* Casual Portraits (Family, Lifestyle):
* Comfortable and Relaxed: Jeans, t-shirts, sweaters, casual dresses.
* Layering: Adds dimension and visual interest.
* Texture: Consider incorporating textured fabrics like knits, denim, or corduroy.
* Personal Style: Encourage them to express their personality through their clothing.
* Avoid Logos and Graphics: These can be distracting.
* Family Portraits:
* Cohesive Look: Coordinate colors and styles to create a unified look.
* Comfort and Mobility: Clothing should allow for natural movement and interaction.
* Consider the Location: Choose clothing that is appropriate for the setting.
* Age-Appropriate: Ensure that clothing is suitable for children's ages.
* Maternity Portraits:
* Comfortable and Flowing: Dresses or tops that drape well over the belly.
* Body-Hugging Options: Highlight the baby bump with fitted clothing.
* Soft Colors: Pastels and neutrals often work well.
* Consider Undergarments: Choose supportive and comfortable undergarments that won't show through the clothing.
* Couple Portraits:
* Complement Each Other: Choose outfits that complement each other's colors and styles.
* Reflect Your Relationship: Clothing should reflect your personalities and relationship dynamic.
* Consider the Location: Choose clothing that is appropriate for the setting.
* Clothing Styles to AVOID:
* Logos and Graphics: Distracting and date the photo.
* Busy Patterns: Can clash and overwhelm the image. Small, repetitive patterns can create a moiré effect in digital photography.
* Wrinkled Clothing: Iron or steam clothes before the shoot.
* Ill-Fitting Clothing: Too tight, too loose, or the wrong size.
* Clothing That Doesn't Flatter: Avoid clothing that accentuates unflattering areas.
* Trendy Items That Will Date the Photo: Consider timelessness.
* Clothing That is Uncomfortable: Discomfort will show in the face.
* Reflective Fabrics: Sequins, shiny fabrics.
* Accessories:
* Keep it Simple: Avoid excessive jewelry or accessories.
* Consider the Neckline: Choose necklaces that complement the neckline of the clothing.
* Watches: Can be a good addition for men, but avoid overly flashy styles.
* Belts: Can add definition to the waist.
* Shoes: Choose shoes that are comfortable and appropriate for the location. Make sure they are clean.
* Hats: Can add personality, but avoid wearing them if they cast shadows on the face.
* Hair and Makeup:
* Hair: Advise them to style their hair in a way that they feel confident and comfortable. Avoid drastic changes right before the shoot.
* Makeup: Suggest natural-looking makeup that enhances their features. Avoid overly heavy or trendy makeup. Matte makeup typically photographs better. Consider a professional makeup artist for a polished look. For men, a little powder can help reduce shine.
* What to Bring to the Shoot:
* Multiple Outfits: This allows for flexibility and options. At least 2-3 outfits are ideal.
* Accessories: Jewelry, scarves, belts, etc.
* Comfortable Shoes: Especially if the shoot involves walking or standing for long periods.
* Makeup and Hair Supplies: For touch-ups.
* Water and Snacks: To stay hydrated and energized.
* Final Thoughts and Reassurance:
* Emphasize that the goal is to capture their personality and create beautiful portraits.
* Reiterate that you're there to guide them and help them look their best.
* Offer to review their outfit choices before the shoot (optional).
* Thank them for their collaboration.
3. During the Shoot: Reinforcement and Flexibility
* Offer Gentle Guidance: If something isn't working, politely suggest adjustments. "That necklace is catching the light in a way that's a bit distracting. Could we try taking it off for a few shots?"
* Be Observant: Watch for things like clothing bunching, straps showing, or flyaway hairs.
* Positive Reinforcement: Let them know what's working well.
* Be Flexible: If they're uncomfortable in an outfit, suggest a change.
* Ultimately, Let Them Be Themselves: The best portraits capture genuine emotion and personality.
Example Email/Message (After Initial Conversation):
Subject: Portrait Session - Clothing Suggestions!
Hi [Subject Name],
It was great chatting with you earlier about your upcoming portrait session! As promised, here's a document outlining some clothing suggestions to help you prepare. [Link to your style guide or attached document]
Based on our conversation about [Mention key points from your discussion - e.g., a professional headshot for LinkedIn, a casual family shoot in the park], I've tailored the guide to reflect that.
Please take a look through it, and let me know if you have any questions. I'm happy to look at pictures of potential outfits if you'd like my feedback.
I'm really looking forward to working with you!
Best,
[Your Name]
Key Takeaways:
* Personalize the Advice: Tailor your recommendations to each individual's needs and preferences.
* Provide Options: Give a range of suggestions to cater to different tastes and body types.
* Be Clear and Concise: Use simple language and avoid jargon.
* Be Patient and Supportive: Help your subjects feel confident and comfortable.
* Focus on Collaboration: Work together to create portraits that you're both proud of.
By following these guidelines, you can effectively guide your subjects on what to wear and ensure a successful and enjoyable portrait session. Remember, the goal is to create beautiful and meaningful images that they'll cherish for years to come.