I. The Foundation: Communication & Context
* Early Communication is Key: Don't wait until the day before the shoot! Include clothing guidance in your initial booking confirmation or welcome packet. This sets expectations and gives them time to plan.
* Know Your Audience: Tailor your advice to the type of portrait, the client, and the desired style. What works for a family portrait will be different from a professional headshot or a senior graduation photo.
* Understand Their Comfort Zone: Briefly ask about their personal style. What do they feel most confident and comfortable in? You want them to feel like themselves.
* Clearly Define the Goal and Mood: Describe the overall style you're aiming for. Are you going for:
* Classic and Timeless? (Think neutral colors, simple cuts)
* Relaxed and Casual? (Jeans, t-shirts, sweaters)
* Formal and Elegant? (Suits, dresses, gowns)
* Fun and Playful? (Bright colors, patterns)
* Professional and Confident? (Sharp blazers, tailored shirts)
* Bohemian and Earthy? (Flowing fabrics, natural tones)
* Share Examples: Provide visual examples (Pinterest boards, mood boards, photos of past clients) to illustrate the aesthetic you're after. This helps them understand your vision.
II. Specific Clothing Guidelines
Here's a breakdown of common clothing recommendations, tailored for different aspects:
* Colors:
* Neutral is Generally a Safe Bet: Neutrals like gray, navy, black, beige, cream, and olive green are flattering and don't distract. They work well in a variety of settings and skin tones.
* Complementary Colors: Consider the background. If it's a vibrant outdoor setting, neutrals or muted tones might be best. If it's a simple studio background, they might be able to add a pop of color.
* Avoid Colors That Wash Them Out: Light colors can wash out pale skin. Very bright colors can clash with some skin tones. Ask them to consider what colors they feel good in.
* Coordinate, Don't Match (For Groups): Avoid everyone wearing the exact same outfit. Instead, choose a color palette and let them select pieces that complement each other. For example, a family portrait could use a palette of blues, grays, and creams.
* Patterns:
* Small Patterns are Okay, But Avoid Anything Too Busy: Subtle textures (like linen or corduroy) can add visual interest.
* Avoid Logos and Large Graphics: These can be distracting and date the photo.
* Stripes Can Be Tricky: Thin, closely-spaced stripes can create a moiré pattern in photos. Wider stripes are generally safer.
* Fit:
* Well-Fitting Clothing is Essential: Clothes that are too tight or too loose can be unflattering.
* Consider Layering: Layers (cardigans, jackets, scarves) add depth and visual interest. They also allow for outfit changes without a full wardrobe change.
* Make Sure the Clothing is Comfortable: If they're uncomfortable, it will show in their expressions.
* Necklines:
* Think About the Framing: The neckline will be a key element.
* Avoid Low-Cut Necklines (Unless Intentional): These can be distracting.
* V-Necks are Generally Flattering: They elongate the neck and torso.
* Crew Necks are Classic: Good for a simple, timeless look.
* Accessories:
* Keep it Simple: Accessories should complement the outfit, not overwhelm it.
* Jewelry Should Be Understated: Avoid large, chunky jewelry that will draw attention away from the face.
* Consider the Location: Hats and sunglasses can be great for outdoor shoots, but make sure they're appropriate for the overall style.
* Bring a Few Options: Suggest bringing a variety of accessories so you can experiment.
* Specific Outfit Types:
* Headshots: Solid color tops are best. Avoid busy patterns and distracting jewelry. Ensure the collar sits properly.
* Family Portraits: Choose a color palette and encourage family members to select clothing that coordinates within that palette. Think about the location and the time of year.
* Senior Portraits: This is a great opportunity for the senior to express their personality. Encourage them to bring a variety of outfits that reflect their interests and style. Consider locations that match their outfits.
* Couples Portraits: Coordinate outfits without being too matchy-matchy. Choose complementary colors or styles.
* Things to Avoid (Generally):
* Wrinkled Clothing: Ironing is essential!
* Clothing That Doesn't Fit Well
* Logos and Distracting Graphics
* Clothing That is Too Revealing (Unless Appropriate for the Style)
* Neon Colors
* Anything That Makes Them Uncomfortable
III. Crafting Your Message: Examples & Templates
Here are some examples of how to communicate clothing recommendations:
* Short & Sweet (Email Snippet):
"For your upcoming portrait session, I recommend choosing clothing in neutral colors like gray, navy, cream, or earth tones. Avoid busy patterns and logos. Comfort is key – choose outfits you feel confident and relaxed in. I've included a Pinterest board with some outfit inspiration: [link]."
* More Detailed Guide (Welcome Packet):
"What to Wear for Your Portrait Session
Your clothing choices play a big role in the overall look and feel of your portraits. Here are a few tips to help you choose the perfect outfits:
* Color Palette: We're aiming for a natural, timeless feel. Consider colors that complement each other, such as blues, grays, creams, and greens.
* Fit is Key: Make sure your clothing fits well and is comfortable to wear.
* Avoid Distractions: Busy patterns, logos, and graphics can be distracting in photos.
* Layers Add Interest: Cardigans, jackets, and scarves can add depth to your images.
* Accessories: Keep it simple. Understated jewelry and accessories are best.
* Consider Your Style: Ultimately, the best outfits are those that reflect your personality and make you feel good.
Please feel free to send me photos of your outfit choices if you'd like feedback! I'm happy to help you choose the perfect look."
* Professional Headshot Example:
"For your headshot session, I recommend a solid-colored top or blazer. Avoid busy patterns or distracting jewelry. A well-fitting suit or dress shirt is always a good choice. Pay attention to the fit of your collar to ensure it sits properly. We want to create a professional and confident image."
IV. During the Shoot: Flexibility and Adjustments
* Be Prepared to Offer Advice: Even with pre-shoot guidance, be ready to offer suggestions on the day of the shoot.
* Pay Attention to Details: Adjust collars, smooth wrinkles, and make sure everything looks just right.
* Don't Be Afraid to Ask for Changes: If something isn't working, politely suggest a different outfit or accessory.
* Focus on the Positive: Compliment your subjects on their choices and make them feel confident.
V. Key Takeaways
* Clarity is Crucial: Clear, concise instructions are easier to follow.
* Balance Guidance with Personal Style: Offer advice, but don't dictate.
* Visual Examples are Powerful: Show, don't just tell.
* Communicate Early and Often: Start the conversation well before the shoot.
* Be Flexible and Helpful: Adjust your approach as needed.
By following these guidelines, you can help your portrait subjects choose clothing that enhances their portraits and makes them feel confident and comfortable in front of the camera. Good luck!