Clothing for Portraits: How to Tell Your Subjects What to Wear
Guiding your subjects on clothing choices is crucial for achieving the desired look and feel in your portraits. It's not about dictating, but about providing helpful advice to ensure they look their best and that their clothing complements the overall vision. Here's a breakdown of how to approach this conversation:
1. Before the Shoot: Communication is Key
* Send a Style Guide/Pre-Shoot Questionnaire: This is the most effective way to communicate clothing guidelines. Include:
* Purpose of the Portraits: Explain what the photos will be used for (e.g., LinkedIn, family portraits, branding). This helps them understand the required formality.
* Examples: Include images of portraits with clothing styles that resonate with your vision.
* Color Palette: Suggest a color scheme that complements the backdrop and overall aesthetic.
* Do's and Don'ts: Clearly list specific clothing items to consider or avoid.
* Considerations for Groups: (if applicable) Emphasize coordinating, not matching, and suggest a common color palette or style.
* Phone/Video Call: A quick call can clarify any confusion and build rapport. You can also discuss their personal style and concerns.
* Email Correspondence: Send a detailed email outlining the clothing suggestions and answering any initial questions they may have.
2. During the Shoot (Gentle Guidance)
* Positive Reinforcement: Start by complimenting their choices, even if they don't perfectly align with your vision. Find something positive to build on.
* Explain Your Rationale: If you need to suggest a change, explain *why* it will improve the photo. For example, "The pattern is a little distracting against this background. Would you happen to have something solid we could try?"
* Offer Alternatives (if possible): If you have a spare scarf, jacket, or even a safety pin for a wardrobe malfunction, be prepared to offer it.
* Focus on Fit and Comfort: Make sure they're comfortable and that the clothing fits well. Ill-fitting clothes will show up in the photos.
* Be Tactful and Respectful: Avoid making judgmental comments. Frame suggestions as helpful tips to achieve the best possible results.
3. General Clothing Guidelines (Consider these when creating your guide):
A. Color & Pattern:
* Solid Colors: Generally, solid colors are easier to work with and less distracting. They allow the focus to remain on the face.
* Neutral Colors: Earth tones, grays, navy, cream, and black are versatile and timeless.
* Jewel Tones: Rich colors like emerald green, sapphire blue, and ruby red can add depth and elegance.
* Avoid Neons: These can be harsh and unflattering.
* Small, Subtle Patterns: Can work well, but avoid anything too busy or distracting. Think subtle textures.
* Coordinate, Don't Match (Groups): Choose a color palette (e.g., warm tones, blues and grays) and have everyone choose clothing within that range.
B. Fit & Style:
* Well-Fitting Clothing: Clothes that are too baggy or too tight will look awkward in photos.
* Classic and Timeless: Avoid trendy styles that will quickly look dated.
* Consider the Setting: A formal business portrait will require different attire than a casual family photo.
* Layering: Can add depth and interest. Think jackets, scarves, and cardigans.
* Avoid Logos & Branding: Distracting and can make the photo feel like an advertisement.
* Comfort is Key: Ensure your subject feels comfortable in their clothing, as this will translate to their expression.
C. Specific Items to Consider/Avoid:
* Consider:
* Button-down shirts (men): Versatile and can be dressed up or down.
* Sweaters: Comfortable and can add texture.
* Dresses: Flattering and can be dressed up or down.
* Scarves: Add color and interest.
* Jackets/Blazers: Add structure and sophistication.
* Accessories: Jewelry, hats, and other accessories can add personality, but avoid anything too flashy or distracting.
* Avoid:
* Wrinkled Clothing: Iron or steam clothes before the shoot.
* Sheer or See-Through Fabrics: Can be problematic in certain lighting conditions.
* Tank Tops/Spaghetti Straps: May not be flattering on everyone.
* Clothing with Logos/Text: Distracts from the subject.
* Hats (unless requested): Can cast shadows and obscure the face.
* Ill-fitting clothes
D. Other Considerations:
* Skin Tone & Coloring: Certain colors complement different skin tones. Research color theory for portraiture.
* Personal Style: Encourage your subjects to incorporate their personal style while adhering to the general guidelines. The best photos are authentic.
* Hair & Makeup: Suggest natural-looking makeup and a well-groomed hairstyle.
* Undergarments: Advise subjects to wear appropriate undergarments that won't be visible through their clothing.
4. Example Language to Use:
* "I'm envisioning a classic, timeless look for these portraits. Solid colors tend to work best."
* "To create a cohesive feel, I recommend sticking to a palette of [colors]. What do you think about that?"
* "That shirt is a lovely color on you! However, the pattern might be a bit distracting in the photos. Do you happen to have a solid-colored alternative?"
* "I love the idea of layering! A scarf or jacket could really add some depth."
* "The most important thing is that you feel comfortable and confident. What are you most comfortable wearing?"
Key Takeaways:
* Plan Ahead: The more thorough your pre-shoot communication, the smoother the process will be.
* Be Clear and Concise: Avoid ambiguity in your instructions.
* Be Positive and Encouraging: Create a comfortable and collaborative environment.
* Be Flexible: Be willing to adapt your vision if necessary to accommodate your subject's preferences and comfort level.
By following these guidelines, you can effectively communicate your vision and help your subjects choose clothing that will result in stunning and impactful portraits. Good luck!