I. The Importance of Clothing Advice
* Sets the Tone: Clothing immediately communicates personality, style, and sometimes even profession. It's a powerful visual element.
* Minimizes Distractions: The right clothing helps draw focus to the subject's face and expression, which is the ultimate goal. The wrong clothing can pull attention away.
* Creates Cohesion (for groups): Especially important for family portraits or group shots. Coordinating outfits (not necessarily matching) makes for a more visually pleasing image.
* Enhances the Overall Aesthetic: Clothing should complement the location, the lighting, and the overall style of the portrait you're aiming for.
* Boosts Confidence: When subjects feel good about what they're wearing, they're more relaxed and confident in front of the camera, leading to better expressions.
II. Key Principles to Communicate
Before diving into specifics, convey these core ideas:
* "Be Yourself (But the Best Version)": Encourage them to wear things that reflect their personality and style. The goal isn't to put them in a costume, but to help them look their best *as themselves*.
* Comfort is Key: If they're uncomfortable physically, it will show in their expression.
* Timelessness (Usually): While trendy outfits can be fun, they can quickly date a portrait. Classic, well-fitting pieces tend to be more enduring. (But if they *love* a specific trend, discuss it and whether it fits the overall vision.)
* Communication is Open: Let them know they can ask you questions, send you pictures of outfit options, and that you're there to help them.
III. Specific Clothing Recommendations
Here's a breakdown by category, along with explanations you can share with your subjects:
A. Colors and Patterns:
* "Choose Complementary Colors":
* Why: Colors that look good on their skin tone will make them look healthier and more vibrant.
* How to Advise:
* "Think about colors you get compliments on. Those are usually a good starting point."
* "Generally, jewel tones (emerald green, sapphire blue, ruby red) look good on many people. Earth tones (browns, olives, mustards) can also be flattering, especially in natural settings."
* "Consider the location. If we're shooting in a park with lots of green, avoid wearing green yourself, as you might blend in."
* "Neutrals are Your Friend":
* Why: Neutrals (black, white, gray, navy, beige, brown) are versatile, timeless, and won't distract from the face.
* How to Advise:
* "Neutrals are always a safe bet, especially for a classic look. You can add a pop of color with accessories."
* "Think about the background. If we're using a dark background, lighter neutrals will create a nice contrast."
* "Avoid Neons and Very Bright Colors (Usually)":
* Why: They can reflect unflattering colors onto the skin and distract the viewer.
* How to Advise:
* "Neon colors can be tricky in photos. They can cast strange colors on your face and be a bit overwhelming."
* "If you love bright colors, consider using them as accents rather than wearing an entire outfit in a bright hue."
* "Patterns: Less is More":
* Why: Busy patterns can be distracting and can sometimes look distorted on camera.
* How to Advise:
* "Avoid very small, busy patterns like tight stripes or tiny checks. These can create a moiré effect (a wavy distortion) in the image."
* "If you want to wear a pattern, choose a larger, simpler design. Think bold florals or wide stripes."
* "Consider coordinating patterns. If one person wears a pattern, others should wear solid colors that complement it."
* Color Palette for Groups:
* Why: A unified color palette creates a cohesive and visually appealing look.
* How to Advise:
* "Choose 2-3 colors and have everyone wear variations of those colors. For example, navy, gray, and cream. Or burgundy, olive green, and brown."
* "Think about the location and the season. Fall colors (rust, brown, orange) work well in autumn landscapes. Light and airy colors (pastels, whites) are great for beach settings."
* "Avoid having everyone wear the exact same color. It can look too matchy-matchy. Instead, focus on coordinating shades and textures."
B. Fit and Style:
* "Choose Well-Fitting Clothes":
* Why: Clothes that are too tight can be unflattering, while clothes that are too loose can make you look larger than you are.
* How to Advise:
* "Wear clothes that fit you comfortably and flatter your body type. Avoid anything too tight or too baggy."
* "If you're unsure about the fit, try on the outfit and move around in it. Make sure you can sit, stand, and pose comfortably."
* "Consider getting your clothes tailored for a perfect fit. It can make a big difference in how you look and feel."
* "Think About Necklines":
* Why: Necklines frame the face and can elongate or shorten the neck.
* How to Advise:
* "V-necks are generally flattering because they elongate the neck and draw the eye upward."
* "Scoop necks are also a good option, especially for those with shorter necks."
* "Avoid high necklines or turtlenecks, as they can make the neck appear shorter and wider." (Unless that's the desired effect!)
* "Consider the jewelry you plan to wear. A necklace should complement the neckline of your top or dress."
* "Sleeves are Your Friend":
* Why: Sleeves can flatter the arms and create a more polished look.
* How to Advise:
* "Long sleeves or 3/4 sleeves are generally the most flattering, as they cover the upper arms."
* "If you're wearing a sleeveless top or dress, consider adding a cardigan, jacket, or scarf."
* "Avoid very tight sleeves that can make your arms look larger."
* "Consider the Overall Style":
* Why: The clothing should match the overall vibe of the portrait.
* How to Advise:
* "Are we going for a formal, casual, or lifestyle look? Your clothing should reflect that."
* "If we're shooting in a studio with a simple backdrop, you might want to choose a more elegant or sophisticated outfit."
* "If we're shooting outdoors in a natural setting, a more relaxed and comfortable outfit might be appropriate."
C. Fabrics and Textures:
* "Choose Fabrics That Photograph Well":
* Why: Some fabrics can create unwanted shine or wrinkles in photos.
* How to Advise:
* "Avoid fabrics that are very shiny or reflective, such as satin or metallic fabrics. These can create glare and highlights in the image."
* "Opt for fabrics that have some texture, such as linen, cotton, or wool. These fabrics add visual interest and depth to the photo."
* "Consider the season. Lightweight fabrics like linen and cotton are great for summer portraits, while heavier fabrics like wool and velvet are perfect for winter."
* "Be Mindful of Wrinkles":
* Why: Wrinkled clothing can look sloppy and unprofessional.
* How to Advise:
* "Choose fabrics that don't wrinkle easily, such as knits or blends."
* "Iron or steam your clothes before the photoshoot to remove any wrinkles."
* "Bring an extra set of clothes in case your outfit gets wrinkled during travel."
D. Accessories:
* "Accessories Can Add Personality":
* Why: Accessories are a great way to express your personal style and add visual interest to the portrait.
* How to Advise:
* "Choose accessories that complement your outfit and your personality. Think scarves, jewelry, hats, belts, and shoes."
* "Avoid wearing too many accessories. It can be overwhelming and distracting."
* "Consider the scale of your accessories. Smaller accessories are best for delicate features, while larger accessories can balance out bolder features."
* "Jewelry: Less is Often More":
* Why: Overly large or flashy jewelry can be distracting.
* How to Advise:
* "Choose jewelry that is simple and elegant. Avoid anything too flashy or distracting."
* "Make sure your jewelry doesn't clash with your outfit or your skin tone."
* "Consider removing your watch if it's bulky or distracting."
* "Shoes Matter":
* Why: Shoes can complete the look and add a touch of personality.
* How to Advise:
* "Choose shoes that are comfortable and stylish. Avoid anything that is too worn or dirty."
* "Consider the location. If we're shooting outdoors, you might want to wear comfortable walking shoes."
* "Make sure your shoes coordinate with your outfit and the overall style of the portrait."
E. Things to Avoid (Generally)
* Logos: Large, prominent logos can be distracting and make the portrait look like an advertisement.
* T-shirts with Writing: Unless the writing is meaningful to the subject and fits the theme, avoid them.
* Clothing That Doesn't Fit Well: We've already covered this, but it's worth repeating.
* Clothing You're Uncomfortable In: Physical discomfort translates to awkwardness in the photos.
* Too Much Makeup (Usually): Natural-looking makeup is generally best. (Unless you're going for a specific, stylized look). Advise subjects to bring their makeup so they can touch up.
* Strong Perfume or Cologne: Some photographers are sensitive to scents.
IV. Practical Tips for Communicating Your Advice
* Start Early: Send your clothing guidelines well in advance of the photoshoot. This gives your subjects time to plan and shop.
* Provide a Written Guide: A written guide (email, PDF, or even a page on your website) is essential. This allows subjects to refer back to your advice.
* Include Visual Examples: Pictures are worth a thousand words. Include examples of outfits that photograph well, color palettes that work, and styles to avoid. Use Pinterest boards or create a mood board.
* Offer a Consultation (Optional): If you offer pre-shoot consultations, use that time to discuss clothing options in detail.
* Encourage Sharing Outfit Ideas: Ask your subjects to send you photos of the outfits they're considering. This allows you to provide feedback and make suggestions.
* Be Specific and Clear: Avoid vague statements like "wear something nice." Provide concrete examples and explanations.
* Be Kind and Tactful: Remember that your subjects are entrusting you with capturing their image. Be respectful of their personal style and preferences.
* Be Prepared to Help on the Day: Bring safety pins, lint rollers, and other emergency supplies to help your subjects look their best.
* Consider the Location and Season: Tailor your advice to the specific location and time of year.
V. Example Email/Document Structure
Subject: Preparing for Your Portrait Session! (Clothing & What to Expect)
Hi [Subject Name],
I'm so excited for your portrait session on [Date] at [Time] at [Location]! I'm really looking forward to capturing some beautiful images of you.
To help you prepare, I've put together some tips on what to wear. The goal is to help you feel comfortable, confident, and look your absolute best!
Key Things to Keep in Mind:
* Be Yourself: Wear clothing that reflects your personality and style.
* Comfort is Key: Choose clothes that you feel comfortable moving around in.
* Timelessness: Classic styles tend to age better than trendy ones.
* I'm Here to Help! Please don't hesitate to reach out with any questions. You can even send me pictures of outfits you're considering!
Clothing Recommendations:
* Colors: [Specific advice tailored to your style and the session. Examples: "For this session, I'm envisioning a soft, natural look. Think muted tones like creams, grays, blues, and browns. Avoid bright colors or neons." OR "We're going for a bold, vibrant look. Don't be afraid to wear rich jewel tones like emerald green, sapphire blue, or ruby red."]
* Patterns: [Specific advice. Examples: "Avoid small, busy patterns that can be distracting. Larger, simpler patterns can work well." OR "Solid colors are generally best, but a subtle pattern like a thin stripe can add some interest."]
* Fit: [Specific advice. Examples: "Wear clothes that fit you well. Avoid anything too tight or too baggy. Clothes that are well tailored will look the best." OR "Make sure to bring clothes that fit comfortably and allow for movement."]
* Accessories: [Specific advice. Examples: "Accessories can add personality, but don't overdo it. A simple necklace, a scarf, or a belt can be a great addition." OR "Minimal jewelry is best to avoid distractions. A small pair of earrings or a simple necklace are great choices."]
* What to Avoid: [Specific advice. Examples: "Avoid clothing with large logos or distracting graphics. Also, avoid anything too revealing or uncomfortable." OR "Try to stay away from bright white as it can be difficult to photograph."].
[Optional: Links to Inspiration/Examples]
Here are some Pinterest boards with outfit ideas that might inspire you:
* [Link 1]
* [Link 2]
[For Group Portraits]:
* Coordinating Outfits: If you're doing a group portrait, it's important to coordinate your outfits. Choose a color palette of 2-3 colors and have everyone wear variations of those colors.
Other Important Information:
* Location: [Specific directions and instructions]
* What to Bring: [List of things to bring, e.g., extra outfits, makeup for touch-ups, hair ties.]
* What to Expect: [Brief overview of the photoshoot process]
I'm really looking forward to working with you! Please let me know if you have any questions.
Best,
[Your Name]
[Your Contact Information]
Key Takeaways
* Be Proactive: Don't leave clothing choices to chance. Provide clear and helpful guidance.
* Be Specific: Avoid vague terms and provide concrete examples.
* Be Visual: Use images to illustrate your points.
* Be Approachable: Let your subjects know you're there to help and answer questions.
By following these tips, you can help your subjects choose clothing that will enhance their portraits and make them feel confident and beautiful. Good luck!