I. Before the Shoot: Communication is Key
* Send a "What to Wear" Guide (or Email): This is the most effective way to convey your advice. A written guide allows your subjects to review it at their leisure and plan accordingly. Include images to illustrate your points. You can create your own or find templates online.
* Pre-Shoot Consultation (Phone Call or Meeting): If possible, talk to your subjects beforehand. This allows you to understand their style, the purpose of the portrait, and address any concerns they may have.
* Explain the "Why": Don't just tell them *what* to wear; explain *why* you're making these recommendations. This helps them understand your artistic vision and the impact their clothing choices will have.
II. General Clothing Advice: The Foundation
* Complement the Location and Background:
* *Outdoor Portraits:* Consider the surroundings (nature, urban, etc.) and choose colors that complement them. Avoid blending in entirely, but also avoid clashing.
* *Studio Portraits:* Solid backgrounds allow for more flexibility in clothing choices, but be mindful of the overall mood you want to create.
* Prioritize Comfort and Confidence: If someone feels uncomfortable in their clothes, it will show in the photos. Encourage them to choose outfits they love and feel good in.
* Timeless vs. Trendy: Consider the longevity of the photos. Trendy outfits might look dated quickly. Classic styles tend to age better. If they want to incorporate trends, suggest doing so subtly with accessories.
* Fit is Crucial: Clothes that fit well are essential. Avoid clothes that are too tight or too baggy. Well-fitting clothes enhance the subject's figure and create a more polished look.
* Ironing and Wrinkle-Free: Stressed wrinkle-free clothes. This is a must.
* Consider the Season: Think layers or lightweight fabrics depending on the weather.
III. Specific Clothing Recommendations: Getting Detailed
* Colors:
* *Neutral Tones:* Generally safe and flattering. Think grays, creams, beiges, browns, navy, and muted greens.
* *Earth Tones:* Work well in natural settings.
* *Jewel Tones:* Rich and vibrant, adding a pop of color.
* *Avoid Extremely Bright or Neon Colors:* These can be distracting and reflect unnatural light onto the face.
* *Coordinate, Don't Match:** If photographing a group, suggest a color palette rather than everyone wearing the exact same thing.
* *Consider Skin Tone:* Certain colors look better on different skin tones.
* Patterns:
* *Small Patterns:* Can be okay, but avoid anything too busy or distracting.
* *Avoid Logos and Graphics:* These can be distracting and date the photos quickly.
* *Solid Colors are Generally Safer:* Especially for the main subject.
* Necklines:
* *Flattering Necklines:* V-necks and scoop necks are generally flattering.
* *Avoid Low-Cut Necklines:* Unless that is the look you are going for, they can be distracting.
* *Consider the Length of the Neck:* Turtlenecks can shorten the neck, while open necklines can elongate it.
* Sleeves:
* *Generally Flattering:* 3/4 sleeves or longer are often considered more flattering than sleeveless tops.
* *Consider Arm Shape:* Sleeves can help to define or conceal arm shape.
* Accessories:
* *Keep it Simple:* Avoid overly large or distracting jewelry.
* *Consider the Overall Look:* Accessories should complement the outfit, not compete with it.
* *Hats and Scarves:* Can add personality and interest, but make sure they don't overshadow the subject's face.
* Shoes:
* *Consider the Location:* Heels might not be practical for an outdoor shoot in a grassy field.
* *Clean and Presentable:* Dirty or scuffed shoes will detract from the overall look.
* *Neutral Colors:* Generally a safe choice.
IV. Specific Situations and Subjects
* Families: Suggest coordinating colors and styles, but avoid being too matchy-matchy. Consider each family member's personality and style.
* Couples: Encourage them to choose outfits that complement each other in terms of color and style.
* Children: Comfort and practicality are key. Choose clothes that allow them to move freely and play. Avoid overly fussy or restrictive outfits.
* Business Portraits: Professional attire is usually required. Consider the industry and the message the subject wants to convey.
* Graduation Portraits: Consider the school's dress code and the student's personal style. Cap and gown colors should be taken into account.
V. Wording and Tone: Be Tactful and Encouraging
* Be Positive and Encouraging: Frame your advice as suggestions, not demands.
* Offer Options: Instead of saying "Don't wear that," suggest alternative options.
* Focus on the Positive: Emphasize how clothing choices can enhance the final portrait.
* Be Open to Discussion: Listen to your subjects' concerns and be willing to compromise.
* Respect Personal Style: Remember that your subjects have their own sense of style. Your goal is to guide them, not to completely change their look.
* Use Phrases Like:
* "For the best results, I recommend..."
* "Consider choosing..."
* "To help create the mood we're aiming for..."
* "Something that photographs well is..."
Example "What to Wear" Guide Sections:
* Welcome and Introduction: Briefly explain the importance of clothing choices in portrait photography.
* Color Palette Suggestions: Provide visual examples of color palettes that work well for portraits.
* What to Avoid: List specific items to avoid (logos, busy patterns, etc.).
* Outfit Ideas: Include photos of example outfits.
* Accessories: Offer tips on choosing the right accessories.
* Getting Ready: Remind them to iron their clothes and pay attention to details.
* Questions and Contact Information: Provide your contact information and encourage them to ask questions.
By following these guidelines, you can effectively communicate your vision to your subjects, helping them choose clothing that will result in beautiful and timeless portraits. Good luck!