I. Before the Shoot: Communication is Key
* Send a Detailed Guide/Email (Preferred): A well-written guide is invaluable. It allows your clients to refer back to it, and you can tailor it to your specific style and the shoot's aesthetic.
* Consultation (Phone/Video Call): A quick conversation can address specific questions and concerns and help you understand their wardrobe.
* Website/Social Media Resources: Include a "What to Wear" section on your website or highlight past shoots on social media as inspiration.
II. What to Include in Your "What to Wear" Guide/Communication
Here's a comprehensive list of topics to cover:
A. General Principles & Goals:
* Explain Your Aesthetic: Briefly describe your photography style (e.g., "light and airy," "moody and dramatic," "candid and natural"). This helps them align their clothing choices with your vision.
* Emphasize Comfort and Confidence: Tell them to choose clothes they feel good in. If they're uncomfortable, it will show in the photos. "Wear something that makes you feel like the best version of yourself."
* Focus on Timelessness: Suggest avoiding overly trendy items that might look dated in the future. Classic, simple styles tend to age better.
* Consider the Portrait's Purpose: Is it for professional headshots, family portraits, a graduation, or personal branding? The purpose influences the clothing choices.
* Compliment, Not Match: Explain to coordinate without having to match. For families, each person's personality and outfit should stand out.
B. Specific Clothing Recommendations & Considerations:
* Colors:
* Your Preferred Palette: Tell them what colors photograph well with your style and editing. Common suggestions include:
* Neutrals: Grays, creams, whites, tans, browns, and blacks are generally safe and versatile.
* Earth Tones: Olive greens, rusts, burnt oranges, and muted blues often work well in outdoor settings.
* Jewel Tones: Deep blues, emerald greens, and purples can add richness, especially for indoor or formal portraits.
* Colors to Avoid (Generally):
* Neons/Bright Fluorescents: Can cast strange colors onto the skin.
* Colors That Clash With the Location: Consider the background. For example, avoid wearing green if the backdrop is a lush green forest.
* Avoid all white or all black for the whole family (unless specifically styled)
* Color Harmony: Provide guidance on color combinations. Examples:
* Analogous Colors: Colors next to each other on the color wheel (e.g., blue, blue-green, green).
* Complementary Colors: Colors opposite each other on the color wheel (e.g., blue and orange, red and green). Use sparingly as they can be very bold.
* Triadic Colors: Three colors equally spaced on the color wheel (e.g., red, yellow, blue).
* Patterns & Textures:
* Keep Patterns Minimal: Small, subtle patterns can add visual interest, but large, busy patterns can be distracting. Avoid logos.
* Texture is Your Friend: Think knits, lace, corduroy, linen, etc. Texture adds depth and visual interest to the photos.
* Avoid Stripes (Sometimes): Thin, closely spaced stripes can create a moiré pattern in photos (a distracting visual effect). Wider stripes are generally fine.
* Necklines:
* Flattering Necklines: V-necks, scoop necks, and boat necks are generally flattering.
* Avoid Low-Cut Necklines (Unless Intended): Be mindful of how much skin is showing, especially for professional portraits.
* Consider the Jewelry: The neckline should complement the jewelry.
* Sleeves:
* Long Sleeves or 3/4 Sleeves are Often Flattering: They draw attention to the face.
* Sleeveless Can Work: If the arms are toned and the overall outfit is balanced.
* Avoid Tight Sleeves: They can restrict movement and be uncomfortable.
* Fit & Style:
* Well-Fitted Clothing: Clothes that fit properly are crucial. Too tight or too baggy will be unflattering.
* Consider the Body Type: Offer suggestions based on different body shapes. (e.g., A-line skirts for pear-shaped figures, empire waists for apple-shaped figures).
* Dress Up or Down as Appropriate: Match the formality of the clothing to the location and the desired mood.
* Shoes:
* Comfort is Key: Especially if there will be walking or standing involved.
* Consider the Location: High heels might not be practical for a beach shoot.
* Shoes Should Complement the Outfit: Avoid overly flashy or distracting shoes.
* Clean Shoes: Make sure shoes are clean and in good condition.
* Accessories:
* Jewelry: Simple, classic jewelry is often best. Avoid anything too large or distracting.
* Scarves: Can add a pop of color and texture.
* Hats: Can be stylish, but make sure they don't cast shadows on the face.
* Belts: Can define the waist and add interest.
* For Specific Types of Portraits:
* Maternity: Flowing dresses, form-fitting tops to show off the belly, comfortable fabrics.
* Newborn: Simple wraps, soft blankets, minimal clothing.
* Family: Coordinate colors and styles, consider the location and time of year.
* Headshots: Professional attire, avoid distracting patterns, consider the company's branding.
* Senior: Showcase personality, variety of outfits.
C. Practical Tips & Reminders:
* Iron/Steam Your Clothes: Wrinkles are very noticeable in photos.
* Check for Stains or Imperfections: Look for anything that might detract from the photos.
* Try on the Outfit Before the Shoot: Make sure everything fits well and is comfortable.
* Bring a Variety of Options (If Possible): This allows for flexibility and ensures you have something that works well in different lighting conditions.
* Consider Undergarments: Choose undergarments that won't show through clothing or create unflattering lines.
* Remove Hair Ties From Wrists: They can be distracting.
* Clean Glasses: Smudges and dirt on glasses are very visible.
* Grooming: Well-groomed hair and makeup are essential.
III. During the Shoot:
* Provide Positive Feedback: Compliment their clothing choices and make them feel comfortable.
* Make Adjustments as Needed: If something isn't working, don't be afraid to suggest a change.
* Be Tactful and Respectful: Avoid being overly critical or judgmental.
IV. Examples of "What to Wear" Guide Snippets:
* General Tone: "My goal is to create timeless and authentic portraits that capture your personality. Please choose clothing that reflects who you are and makes you feel confident and comfortable."
* Color: "I love working with neutral colors like creams, grays, and browns. These colors photograph beautifully and create a soft, timeless look. Avoid bright, neon colors as they can be distracting."
* Patterns: "Small, subtle patterns are okay, but avoid large, busy patterns or logos. Texture, like knits or lace, can add visual interest."
* Family Portraits: "For family portraits, aim for coordinating colors rather than matching exactly. Choose a color palette (e.g., earth tones, blues and grays) and have each family member wear different shades within that palette."
* Headshots: "For professional headshots, choose clothing that is appropriate for your industry. A well-fitted suit, a crisp blouse, or a simple dress are all good options."
V. Tailoring Your Advice
* Know Your Style: The MOST important thing is that the clothing advice aligns with YOUR photographic style. Don't tell people to wear bright colors if you prefer muted tones.
* Consider the Location: What works in a studio won't necessarily work outdoors. Think about the environment and how the clothing will complement it.
* Listen to Your Clients: Be open to their ideas and preferences. Ultimately, they should feel good about what they're wearing.
Key Takeaways:
* Proactive Communication: Don't wait until the last minute to discuss clothing.
* Clear and Concise Instructions: Make your guide easy to understand and follow.
* Visual Examples: Include photos of outfits that you love.
* Flexibility: Be willing to adjust your advice based on the specific situation.
* Kindness and Encouragement: Make your clients feel confident and excited about the shoot.
By following these guidelines, you can help your subjects choose clothing that will enhance their portraits and create beautiful, lasting memories. Good luck!