1. Crowdfunding Campaign: In order to raise funds for the production of "How," the filmmakers launched a crowdfunding campaign on Kickstarter. They set a fundraising goal of $150,000 and succeeded in raising over $300,000 from backers.
2. Filming and Post-Production: The film's production team used the funds raised through crowdfunding to complete filming and post-production work on "How." The film stars Mark Duplass, Olivia Colman, and Diane Wiest, among others.
3. Festival Success: Once "How" was completed, it was screened at various film festivals around the world, including the Sundance Film Festival and the Berlin International Film Festival. The film received positive reviews and accolades from critics, which helped generate buzz.
4. Distribution Deal: The success of "How" at film festivals caught the attention of distribution companies. IFC Films, a subsidiary of AMC Networks, acquired the U.S. distribution rights for the film.
5. Theatrical Release: IFC Films released "How" theatrically in April 2023, giving it a limited release in select cinemas across the United States. The film received positive reviews and a limited theatrical run.