For Pepsi's Super Bowl LVI commercial, director Paul Cameron turned to the Sony VENICE camera to capture the high-energy, star-studded spot featuring Lil' Kim, Missy Elliott, and Cardi B. The commercial was a massive undertaking, involving elaborate sets and visual effects, and Cameron needed a camera that could keep up with the demands of the fast-paced production.
Why the Sony VENICE? ###
Cameron chose the Sony VENICE for its combination of high resolution, cinematic quality, and versatility. The VENICE's full-frame sensor captures stunning images with incredible detail and depth of field, while its interchangeable lens mount allows for a wide range of creative possibilities. Additionally, the VENICE's robust design and advanced autofocus system make it ideal for capturing fast-paced action and complex camera movements.
The Shoot ###
The commercial was shot on location in Los Angeles over the course of several days. The production involved constructing elaborate sets, including a massive recreation of a Pepsi vending machine, a cityscape with a giant LED screen, and a nightclub featuring Lil' Kim, Missy Elliott, and Cardi B. Cameron worked closely with his team to create dynamic shots that showcased the energy and excitement of the commercial.
The Result ###
Pepsi's Super Bowl LVI commercial was a huge success, captivating viewers with its visually stunning imagery and energetic performances. Cameron's use of the Sony VENICE played a key role in creating the commercial's cinematic look and feel, helping to deliver a truly unforgettable experience for audiences around the world.
Here are some additional details about the production process: ##
- The commercial was directed by Paul Cameron and produced by Park Pictures.
- The shoot took place in Los Angeles over the course of several days.
- The sets were constructed in various locations around Los Angeles, including a warehouse, a soundstage, and a nightclub.
- The commercial features Lil' Kim, Missy Elliott, and Cardi B.
- The commercial was shot on the Sony VENICE camera.
- The commercial premiered during Super Bowl LVI on February 13, 2022.
More Behind the Scenes Photos: ###
[Image of Paul Cameron operating the Sony VENICE on set.]
[Image of the elaborate vending machine set.]
[Image of Lil' Kim, Missy Elliott, and Cardi B on set.]
Credits: ###
Director: Paul Cameron
Production Company: Park Pictures
Director of Photography: Matthew Libatique, ASC
Editor: Julian Clarke, ACE
Colorist: Stefan Sonnenfeld, Company 3
Sound Design: Skywalker Sound