Introducing a new limited‑run film that captures the essence of Polaroid’s classic 55 positive/negative instant format.
Polaroid 55 was a unique large‑format instant film that produced both a negative and a positive image. When the sheet was pulled from the holder after a shot, it was torn into two halves: a negative for darkroom development and a full‑color, large‑format print. The film was a staple of college photography studios and a favorite of many early digital‑photography enthusiasts. Its discontinuation left a void in the instant‑film market that New55 FILM seeks to fill.
The project, launched on Kickstarter, targets $400,000 to cover the costs of restarting production. According to the campaign page, the goal is not to simply replicate the original Polaroid 55 but to build on its legacy—much like The Impossible Project did with Polaroid’s other formats.
As instant and large‑format film face dwindling availability, initiatives like this are vital for preserving the craft. New55 FILM’s offering is positioned as a premium product; the lowest pledge grants a box of five sheets for $75—a price point comparable to the current market value of expired Polaroid 55 boxes, which often exceed $100 on auction sites.
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